What to Expect
Two days of culture, music, food, and community — free and open to all. 38th Annual Roswell PiñataFest — September 11–12, 2026. Roswell’s most beloved annual tradition.
A Free, Family Event
Roswell PiñataFest is completely free to attend. Organized by the Roswell Hispano Chamber of Commerce, the festival brings together thousands of community members each year to celebrate Hispanic heritage, local culture, and the tradition of the piñata.
The Piñata Bash
The heart of the festival. Divisions for all ages — from tiny tots to the “heavy hitters” bracket. Custom-crafted piñatas, themed contests, and candy for everyone.
Live Entertainment
Traditional Mariachi performances, folklórico dance, and local musical acts keep the stage alive all weekend long.
Food & Vendors
Regional cuisine from local vendors — tacos, elotes, churros, and more. Plus handmade goods, art, and crafts from local artisans.
Family Programming
Activities designed for all ages. Roswell PiñataFest is a safe, welcoming space for families, children, and community members of all backgrounds.
Cultural Celebration
38th Annual — 38 years of honoring Roswell’s Hispanic heritage. Folklórico performances, cultural demonstrations, and community storytelling.
Free Parking
Plenty of free off-street parking and city/county parking lots available nearby — no parking hassle.
Ready to Join Us?
Roswell PiñataFest is free and open to the public. No tickets needed — just show up and celebrate with us.