About Roswell PiñataFest
Roswell PiñataFest is Roswell’s premier free community celebration of Hispanic heritage and culture — 38 years of music, food, dance, and tradition in the heart of New Mexico. Held annually on the Chaves County Courthouse Lawn, the festival brings together thousands of attendees from across the region to celebrate community, culture, and the spirit of Roswell.
Hosted & Organized by the Roswell Hispano Chamber of Commerce
Roswell PiñataFest is proudly presented by the Roswell Hispano Chamber of Commerce — a coalition of businesses and community members dedicated to promoting a good economic climate and quality of life in Roswell, New Mexico.
Who We Are
The Roswell Hispano Chamber of Commerce is a coalition of businesses and community members interested in promoting a good economic climate and quality of life. We are dedicated to providing businesses with activities, workshops, and seminars to meet their needs. We encourage you to become a sponsoring organization, member, and/or active volunteer.
Our Mission
To promote and develop economic, cross-cultural, and social growth in Roswell and the surrounding communities.
Our Vision
The Roswell Hispano Chamber of Commerce is known and recognized as the premier resource in commerce and community growth.
Our Values
About the Festival
Now in its 38th year, Roswell PiñataFest is one of Roswell’s longest-running community traditions. The event features live Mariachi and folklórico performances, a world-famous Piñata Bash, local food vendors, artisan booths, cultural displays, and family activities — all completely free to attend.
Roswell PiñataFest is more than an event — it’s a celebration of the vibrant Hispanic heritage that has shaped Roswell for generations. We are honored to bring this tradition to our community year after year.
📅 38th Annual Roswell PiñataFest: Friday & Saturday, September 11–12, 2026
Chaves County Courthouse Lawn · 400 N Virginia Ave, Roswell, NM · Free Admission
📞 (575) 624-0889 | Contact the Chamber | roswellhcc.org